Trad Wives, MAHA, and the Women’s Wellness Pipeline
A look inside the pipeline.
A new flavor of conservative content is targeting women online—and it’s going viral. This week, on How Is This Better, I explore the rise of the "tradwife" aesthetic, the MAHA (Make America Healthy Again) movement, and how a wellness pipeline is pulling women to the political right.
Watch:
To help me understand it all, I talk with two journalists who’ve tracked this trend firsthand, and went to the recent Turning Point USA conference for young women where all of it was on full display.
Guests:
- , independent journalist, Number Two Pencil
EJ Dickson, senior writer for The Cut